The Power of Branding

As the market becomes more saturated, how do you set yourself apart from the competition?
Let us help you make the right impression in 2020

Shell Branding

Conico Oil is proud to offer the Shell Brand to Southern California. It is the number one gasoline brand in the US and we believe it can be instrumental in growing your business. When you work with Conico, you are not a number but rather you are a valued member of our team. When you succeed, we all succeed. We encourage you to look to Conico for help with any aspect of your business.

SHELL HELPS DRIVE LOYALTY FOR THE GROWING ‘REWARD SEEKER’ CUSTOMER BASE

Loyal customers are essential for any business to be successful.
These customers tend to buy more, and more importantly, they
talk more—which means free word of mouth advertising for
your business. Having loyal customers also can be measured
in monetary terms; instilling customer loyalty can increase sales,
create profit and build brand value. At Shell, being a leader in
loyalty is a core foundation of our business strategy, and helps
us clearly differentiate ourselves from the competition.

FUEL REWARDS®

THE FUEL REWARDS® PROGRAM IS ALL ABOUT ONE THING: HELPING CUSTOMERS EASILY LOWER THE COST OF EVERYDAY LIFE BY PAYING LESS FOR FUEL.

HOW IT WORKS

Whenever customers shop, dine or make other day-to-day
purchases at any merchant or restaurant participating in the
Fuel Rewards® program, they earn cents-per-gallon discounts
on fuel known as Fuel Rewards® savings. The savings
customers earn between fill-ups are then combined to drive
down the price they pay at the pump.

A DIFFERENTIATED OFFER

The Fuel Rewards® Program is different from any other program:
􀀟 It turns everyday purchases into fuel savings.
􀀟 There’s no limit to the amount customers can
earn (redeemable up to 20 gallons per purchase
per transaction).
􀀟 There are no blackout dates—customers can fill up
and save on their own schedule.
􀀟 There are many ways customers can earn Fuel
Rewards® savings.

Attaining the number one position in so many categories demonstrates the quality of leadership that exists throughout the Shell network. It takes excellence at every level to maintain this top position.

The Shell Brand Is

Staying number one is a priority. That is why we work
so passionately developing and implementing innovative
ideas at every level of the business. Shell focuses on supply
reliability, efficiency, and creates marketing, cards and loyalty
programs that help increase traffic and build brand loyalty.

Conico Oil has been a long time top image award winner with Shell and takes great pride in all of its locations. We welcome the opportunity to work with other like-minded retailers. Click on the links below for additional information about Shell Branding Programs. For more information about becoming a Shell Branded dealer, please contact our Shell Wholesale Department at 805-373-1880.

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